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Area
of Study: Bachelor of Science in
Business/Marketing
School:
University
of Phoenix Online 
The following programs
are available at the University
of Phoenix Online:
Undergraduate:
Program Details:
Marketing managers need
creative, analytical and leadership abilities to
manage the marketing function of the business
enterprise. The marketing major addresses how to
identify customer needs, how to communicate
information about products and services to customers
and potential customers, where to market and how to
price products and services, and how to respond to
growing demands to markets in different countries and
cultures.
The marketing major
includes a foundational marketing course upon which is
based further study in the areas of buyer behavior,
sales management, advertising, marketing research, and
international marketing.
Approximately 24 months
(based on continuous enrollment) are required to
complete the Marketing Major and other requirements of
the BSB Required Course of Study. Coursework in the
Major follows.
Request information packet from the University
of Phoenix Online. 
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